Market potential and business opportunities wit the Total Concept method

The Total Concept method offers new opportunities for considerably improving energy perfor-mance in non-residential buildings. The Total Concept method demonstrates that large scale energy performance improvements in existing non-residential buildings can satisfy profitability demands set by the building owner/investor and thus become a market driver for major renovation of existing buildings. However, in order for the method to be used on a larger scale, there must be commercial interest from the different stakeholders and key actors involved in the process that will start to apply the method and provide services.

This report includes an overview of the market potential for the services based on the Total Concept method, ideas for new business opportunities for the different key actors as well as guidelines on what to think about when developing new business models.